
Job Summary:
The Marketing Agent will play a pivotal role in promoting Zora Lending and Financial Services’ suite of financial products, with a focus on expanding market reach and increasing customer acquisition. This role involves proactive lead generation, customer engagement, and acting as a brand ambassador to ensure a seamless lending experience for clients.
Key Responsibilities:
- Lead Generation & Client Acquisition:
- Identify and approach potential clients through various channels, including networking events, digital platforms, and community outreach.
- Develop and maintain a robust pipeline of prospects for Zora’s lending and financial services.
- Marketing Campaigns & Brand Promotion:
- Collaborate with the marketing team to develop, execute, and monitor targeted campaigns that resonate with the Nigerian market.
- Represent the brand at industry events, local seminars, and community engagements.
- Customer Education & Support:
- Clearly communicate the benefits, eligibility criteria, and terms of Zora’s financial products to potential clients.
- Guide customers through the application process, ensuring a smooth and informative experience.
- Market Analysis & Reporting:
- Conduct market research to understand competitive trends, customer needs, and potential areas for growth.
- Provide regular feedback and insights from the field to help shape product development and marketing strategies.
- Relationship Management:
- Build and nurture long-term relationships with clients to encourage repeat business and referrals.
- Ensure timely follow-ups and maintain accurate records in the CRM system.
- Performance & Target Achievement:
- Meet or exceed defined sales and marketing targets.
- Continuously strive for excellence in customer service and operational efficiency.
Qualifications & Skills:
- Education:
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- Experience:
- Proven experience in sales, marketing, or business development, preferably in the financial services or fintech sector.
- Familiarity with the Nigerian financial market and regulatory environment is advantageous.
- Skills:
- Excellent verbal and written communication skills.
- Strong interpersonal and negotiation abilities.
- Self-motivated, results-driven, and capable of working both independently and within a team.
- Proficiency in digital marketing strategies and CRM tools is a plus.
- A good understanding of financial products, lending procedures, and customer service best practices.
Working Conditions:
- May require travel across various regions in Nigeria.
- Flexible working hours to accommodate client meetings, events, and deadlines.
- Competitive compensation package including base salary plus performance-based incentives.
How to Apply:
- Submit Your Application:
- Prepare an updated CV and a cover letter that highlights your relevant experience and why you’re a great fit for the role.
- Complete the online application form.
- Follow-Up:
Once submitted, you may receive further instructions regarding the interview process. Shortlisted applicants will be contacted for an interview.